{"id":5373,"date":"2026-09-09T19:58:06","date_gmt":"2026-09-09T19:58:06","guid":{"rendered":"https:\/\/massmailingnews.com\/constituer-une-liste-e-mails\/"},"modified":"2026-09-09T19:58:06","modified_gmt":"2026-09-09T19:58:06","slug":"constituer-une-liste-e-mails","status":"publish","type":"post","link":"https:\/\/massmailingnews.com\/fr\/constituer-une-liste-e-mails\/","title":{"rendered":"Comment constituer une liste d\u2019e-mails (la bonne m\u00e9thode)"},"content":{"rendered":"<p>Une bonne liste d&rsquo;e-mails se construit, elle ne s&rsquo;ach\u00e8te pas. Les listes bas\u00e9es sur le consentement \u2014 o\u00f9 les gens ont activement demand\u00e9 \u00e0 recevoir vos messages \u2014 offrent une meilleure d\u00e9livrabilit\u00e9, convertissent mieux et vous maintiennent du bon c\u00f4t\u00e9 de la loi. Voici comment en constituer une correctement.<\/p>\n<h2>Comment constituer une liste d&rsquo;e-mails \u00e0 partir de z\u00e9ro ?<\/h2>\n<p>Donnez aux gens une raison claire de s&rsquo;inscrire et un moyen simple de le faire. Ajoutez un formulaire d&rsquo;inscription \u00e0 votre site web, offrez quelque chose d&rsquo;utile en retour (un guide, une r\u00e9duction, un mod\u00e8le) et confirmez chaque abonn\u00e9 par un double opt-in. Chaque contact doit avoir choisi de s&rsquo;inscrire \u2014 ne collectez jamais d&rsquo;adresses par extraction et n&rsquo;en achetez jamais.<\/p>\n<h2>Qu&rsquo;est-ce qu&rsquo;un aimant \u00e0 prospects et vous en faut-il un ?<\/h2>\n<p>Un aimant \u00e0 prospects est une ressource gratuite et utile \u2014 une liste de contr\u00f4le, un mod\u00e8le, un guide ou une r\u00e9duction \u2014 que vous offrez en \u00e9change d&rsquo;une adresse e-mail. Il am\u00e9liore consid\u00e9rablement les taux d&rsquo;inscription, car il donne une raison imm\u00e9diate de s&rsquo;inscrire. Il doit \u00eatre en lien avec le sujet de vos e-mails, afin que les personnes qui s&rsquo;inscrivent veuillent vraiment recevoir vos futurs messages.<\/p>\n<h2>O\u00f9 placer vos formulaires d&rsquo;inscription ?<\/h2>\n<p>Placez-les l\u00e0 o\u00f9 l&rsquo;attention se trouve d\u00e9j\u00e0, et gardez-les courts \u2014 en g\u00e9n\u00e9ral, une simple adresse e-mail.<\/p>\n<ul>\n<li>Un formulaire bien visible sur votre page d&rsquo;accueil ainsi que dans l&rsquo;en-t\u00eate ou le pied de page de votre site.<\/li>\n<li>Un formulaire int\u00e9gr\u00e9 ou un contenu bonus au sein de vos articles de blog populaires.<\/li>\n<li>Une \u00e9tape de paiement ou de cr\u00e9ation de compte pour les clients, avec une case de consentement claire.<\/li>\n<li>Des inscriptions en personne ou lors d&rsquo;\u00e9v\u00e9nements, saisies ult\u00e9rieurement avec le consentement de la personne.<\/li>\n<\/ul>\n<h2>Faut-il utiliser un opt-in simple ou double ?<\/h2>\n<p>Le double opt-in \u2014 o\u00f9 les abonn\u00e9s cliquent sur un lien de confirmation apr\u00e8s s&rsquo;\u00eatre inscrits \u2014 est le choix le plus s\u00fbr. Il prouve le consentement, \u00e9carte les robots et les fautes de frappe de votre liste, et am\u00e9liore la d\u00e9livrabilit\u00e9, car toutes les personnes pr\u00e9sentes sur la liste voulaient r\u00e9ellement s&rsquo;y inscrire. Il vous co\u00fbte quelques inscriptions au d\u00e9part, mais produit une liste plus saine et plus engag\u00e9e. Il vous aide aussi \u00e0 respecter les r\u00e8gles de consentement pr\u00e9vues par le <a href=\"https:\/\/massmailingnews.com\/fr\/e-mailing-de-masse-et-spam\/\">RGPD et la LCAP (CASL)<\/a>.<\/p>\n<h2>Comment g\u00e9rer la liste une fois qu&rsquo;elle s&rsquo;agrandit ?<\/h2>\n<p>Gardez-la propre : supprimez les rebonds d\u00e9finitifs, honorez imm\u00e9diatement les d\u00e9sinscriptions et segmentez les contacts afin d&rsquo;envoyer des messages pertinents. <a href=\"https:\/\/massmailingnews.com\/fr\/fonctionnalites\/\">Mass Mailing News<\/a> stocke un nombre illimit\u00e9 de listes sur votre propre PC, importe depuis Texte, Excel et Outlook, et retire automatiquement les d\u00e9sinscrits \u2014 pour que votre liste reste saine, sans frais mensuels par contact.<\/p>\n<p><a href=\"https:\/\/massmailingnews.com\/fr\/telechargement\/\">T\u00e9l\u00e9chargez l&rsquo;\u00e9dition gratuite<\/a> pour commencer \u00e0 g\u00e9rer votre liste, ou consultez les <a href=\"https:\/\/massmailingnews.com\/fr\/editions-2\/\">\u00e9ditions<\/a> pour les listes plus importantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une bonne liste d&rsquo;e-mails se construit, elle ne s&rsquo;ach\u00e8te pas. Les listes bas\u00e9es sur le consentement \u2014 o\u00f9 les gens ont activement demand\u00e9 \u00e0 recevoir vos messages \u2014 offrent une meilleure d\u00e9livrabilit\u00e9, convertissent mieux et vous maintiennent du bon c\u00f4t\u00e9 de la loi. Voici comment en constituer une correctement. Comment constituer une liste d&rsquo;e-mails \u00e0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5373","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment constituer une liste d\u2019e-mails (la bonne m\u00e9thode)<\/title>\n<meta name=\"description\" content=\"Constituer une liste d\u2019e-mails correctement : formulaires opt-in, aimants \u00e0 prospects, double opt-in et entretien de la liste \u2014 sans jamais acheter d\u2019adresses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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