How does Mass Mailing News compare to Mailchimp?
Mailchimp is a cloud platform billed monthly and priced by the number of contacts, with extensive automation and analytics. Mass Mailing News is a Windows desktop app you buy once and run through your own SMTP, keeping your list on your PC. The choice comes down to managed features versus one-time cost and data ownership.
Mass Mailing News vs Mailchimp: side by side
Figures reflect pricing as of September 2026 — check the vendor for current rates.
| Mass Mailing News | Mailchimp | |
|---|---|---|
| Type | Windows desktop app | Cloud service |
| Pricing | One-time, from $34.95 | Monthly, by contacts (from about $13/mo) |
| Free option | Free edition (25 contacts per list) | Free plan (250 contacts, 500 emails/mo) |
| Sends through | Your own SMTP, including Gmail | Mailchimp’s cloud |
| Where your list lives | On your PC | In Mailchimp’s cloud |
| Cost as your list grows | Stays the same (one-time) | Rises with contacts (unsubscribed included) |
| Automation & analytics | Scheduling, tracking | Advanced automation, reporting and CRM |
| Recurring cost | None | Monthly |
| On the market since | 2006 | — |
When should you choose Mailchimp?
Mailchimp suits teams that want a fully managed cloud platform with advanced automation, landing pages, detailed analytics and integrations, and would rather not run their own SMTP — and who accept a monthly fee that grows with their contact list.
When is Mass Mailing News the better choice?
Choose Mass Mailing News to pay once instead of every month, keep your contact list on your own PC rather than a vendor cloud, and send through your own SMTP. For a growing list, a one-time licence from $34.95 avoids Mailchimp’s rising per-contact fees — including charges for unsubscribed contacts.
Frequently Asked Questions
Is Mass Mailing News a good Mailchimp alternative?
Yes, if you prefer a one-time cost and keeping your data local over Mailchimp's monthly, per-contact cloud model. Mass Mailing News is a Windows desktop app that sends through your own SMTP.
How is Mailchimp priced compared with Mass Mailing News?
Mailchimp is billed monthly by contact count — free up to 250 contacts, with paid plans from about $13 a month. Mass Mailing News is a one-time licence from $34.95 with no recurring fee.
Does Mailchimp charge for unsubscribed contacts?
Yes. Mailchimp counts subscribed, non-subscribed and unsubscribed contacts toward your plan limit. Mass Mailing News has no per-contact fee at all.
Can I keep my list off the cloud?
With Mass Mailing News your list is stored on your own PC and sent through your own SMTP. Mailchimp stores and sends your contacts from its cloud.
