How does Mass Mailing News compare to SendBlaster?
They are close cousins: both run on Windows, send through your own SMTP, and are bought once rather than rented. The differences are in the free tiers and the price of going unlimited — Mass Mailing News unlocks a full one-time licence from $34.95, while SendBlaster’s Pro edition costs more.
Mass Mailing News vs SendBlaster: side by side
Figures reflect entry pricing as of September 2026 — check each vendor for current rates.
| Mass Mailing News | SendBlaster | |
|---|---|---|
| Type | Windows desktop | Windows desktop |
| Paid licence | One-time, from $34.95 | One-time, from about $129 (Pro) |
| Free edition | Unlimited lists, 25 contacts per list | Up to 100 recipients per send, 2 lists |
| Sends through | Your own SMTP, including Gmail | Your own SMTP |
| Personalization (mail-merge) | Yes | Yes |
| Scheduling | Yes | Yes |
| Money-back guarantee | 30 days | 15 days |
| On the market since | 2006 | Long-established |
When should you choose SendBlaster?
SendBlaster is a solid, well-known desktop emailer, and its free edition allows a larger single send (up to 100 recipients) than the Mass Mailing News free edition. If that free limit matches your needs, or you already know its interface, it is a capable choice.
When is Mass Mailing News the better choice?
Choose Mass Mailing News when you want to go unlimited for less — a full one-time licence from $34.95 versus a higher Pro price — with a longer 30-day money-back guarantee, Gmail SMTP support out of the box, automatic opt-out removal, and a free edition that lets you build unlimited lists while you evaluate it.
Frequently Asked Questions
Is Mass Mailing News a good SendBlaster alternative?
Yes. Both are one-time Windows desktop emailers that send through your own SMTP and offer a free edition. Mass Mailing News unlocks unlimited sending at a lower one-time price and includes a longer 30-day money-back guarantee.
How much does SendBlaster cost?
SendBlaster Pro is a one-time licence from about $129 as of September 2026, with a free edition limited to 100 recipients per send and 2 lists. Mass Mailing News is a one-time licence from $34.95. Check the vendor for current pricing.
Do both have a free version?
Yes. The SendBlaster free edition allows up to 100 recipients per send across 2 lists; the Mass Mailing News free edition allows unlimited lists with up to 25 contacts per list, so you can test the full workflow.
Which is better for a small business?
Both are capable desktop senders. Mass Mailing News is usually the better value for going unlimited, thanks to its lower one-time price, 30-day guarantee and built-in Gmail SMTP support.